Wow. Creating your own personal business brand is HARD. But, once you're as happy as you can possibly be with the outcome (and, let's face it, designers are never fully satisfied), applying it across all of your brand touchpoints and social media outlets is really a lot of fun.
For now, all of the brand touchpoints are in bare bones mode–logo and basic black and white color scheme–but, with time, as the social community grows and the client base expands, the brand will grow into itself. I'm a firm believer that form and function are equals, and that one informs the other. Therefore, it makes sense to start with the core / base–which will always be a constant–and see how it plays out according to its constantly evolving needs and offerings.
My intention is to create a space which informs, inspires, challenges and which fosters lively debate.